One honest look at your ad revenue, every few weeks.

Your readers still trust your paper. Local businesses still need to reach them. But when the pitch is only about size and price, that trust never gets sold, and the revenue you could be earning leaks away between print, your website, your newsletter and your social pages.

I write to independent publishers about one thing: finding that leaking revenue and what to do about it. Every few weeks I send one short note and one thing to try that week. No pitch, no filler. If it stops being useful, one click and you are off the list.